MakaPalm » Admob http://www.makapalm.com Notes from a Filipino Palm user Sun, 18 Dec 2011 14:31:50 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Admob on Carrington Mobile http://www.makapalm.com/admob-on-carrington-mobile-for-wordpress/ http://www.makapalm.com/admob-on-carrington-mobile-for-wordpress/#comments Sun, 08 Nov 2009 07:55:29 +0000 Ederic http://www.makapalm.com/?p=605 Makapalm’s mobile version is now powered by Carrington Mobile for WordPress. To add Admob advertisements on its mobile site, I edited three files under the carrington mobile theme folder:

  • /posts/posts-default.php for ad on the homepage
  • /single/single-default.php for ad on individual blog posts
  • /pages/pages-default.php for ad on pages

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]]> http://www.makapalm.com/admob-on-carrington-mobile-for-wordpress/feed/ 1 Admob now measuring Philippine mobile web traffic http://www.makapalm.com/admob-now-measuring-mobile-web-traffic-in-the-philippines/ http://www.makapalm.com/admob-now-measuring-mobile-web-traffic-in-the-philippines/#comments Mon, 25 Aug 2008 16:42:18 +0000 Ederic http://www.makapalm.com/?p=204 admobAdmob, a mobile advertising company, has included the Philippines in its July 2008 Mobile Metrics report. It cited “continuing strong growth in mobile web usage” here.

From sixth place last month, the Philippines is now fifth among the countries in terms of ad requests, with 2.8% of all Admob requests originating from mobile phones here.

Based on the reports’ Philippines Handset Data, the texting capital of the world remains a Nokia country, as 63.8% of all ad requests from the Philippines were from Nokia phones. With more than 4% share each, Nokia 3510i, Nokia N70, and Nokia N95 were the top handset models.

Palm did not appear at all in the Philippine data. Palm Centro also dropped from seventh to the 12th place among all mobile phones worldwide that accessed mobile sites serving Admob ads.

With the recent launch of iPhone 3G in the Philippines, mobile web usage here could be expected to grow even more.

Meanwhile, Filipino bloggers interested in monetizing their blogs’ mobile version may want to join Admob. Registration is free.

Image from admobflickr

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]]> http://www.makapalm.com/admob-now-measuring-mobile-web-traffic-in-the-philippines/feed/ 2 Palm up in latest Admob Mobile Metrics http://www.makapalm.com/palm-up-in-admob-mobile-metrics/ http://www.makapalm.com/palm-up-in-admob-mobile-metrics/#comments Wed, 16 Jan 2008 16:54:41 +0000 Ederic http://www.makapalm.com/palm-up-in-admob-mobile-metrics/ Palm has appeared in the Admob Mobile Metrics, a report based on the advertising data analyzed by the mobile advertising firm Admob.

With 1.1% share of more than two billion ad impressions, Palm is the eight top device manufacturer worldwide in the AdMob Mobile Metrics Report for December 2007. In the US, Palm is seventh with 2.4% of impressions. It did not appear in the list for that category in the first three Admob Mobile Metrics reports.

“Palm and Symbian devices joined the iPhone in outpacing growth in the AdMob network,” Jason Spero, Admob’s VP for Marketing, said in an e-mail announcing the availability of the report. “Apple iPhone share grew again and we observed a strong ‘gifting’ trend around iPhones for the Christmas holiday,” he noted.

The report did not indicate which Palm smartphones helped it enter Admob’s list.

Nokia remains as the world’s top device manufacturer, while Motorola is still number one in the United States. Motorola KRZR K1c is the top handset model in the US and the world, according to the report.

Admob, which was founded in 2006, describes itself as the “world’s largest mobile advertising marketplace.”

AdMob Mobile Metrics, the company says, “is a new report with market level data.”

“We store and analyze the data from every ad request, impression, and click and use this to optimize ad matching. Every day, we see ad requests from more than 160 countries. Each month, we analyze this data to produce our AdMob Mobile Metrics Report covering manufacturer, device and country-specific data on AdMob’s top four markets by impressions served: US, UK, India and South Africa,” Admob’s description of the report says.

Country level data for Indonesia, the fifth biggest market for AdMob in terms of ad impressions, have been added in the December 2007 report.

There was no mention of the Philippines in the report. MakaPalm, a Philippine-based site, uses Admob to serve advertisements to readers of its mobile version. — Makapalm.com

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