MakaPalm » Yahoo

Nokia and Yahoo announce partnership

Ederic — Mon, 24 May 2010 15:48:50 +0000

Nokia and Yahoo! today announced a partnership in online mapping and communication services.

In this worldwide alliance, Nokia’s Ovi Maps will power Yahoo!’s maps and navigation services, while Yahoo! will be the provider of Nokia’s email and chat services.

The two companies are also planning to integrate user logins. Initially, Nokia users may access select Yahoo! properties using their Ovi user IDs.

While US-based observers and critics may frown at this development as an alliance between an also-ran and a small player, it has great impact in emerging markets such as the Philippines. Yahoo! is used by at least 80% of Internet users in the Philippines, while Nokia is the most popular cellphone brand (with 59% device manufacturer share in Admob’s latest metrics) . In the Philippines, this could only be described as a partnership between two tech giants.

Disclosure: This blogger works for Yahoo! Philippines.

Wanted: Producer/Reporter for Yahoo!

Ederic — Tue, 13 Apr 2010 09:44:21 +0000

Reposted from ErwinOliva.com:

Yahoo! Southeast Asia is looking for a producer/reporter to develop stories for the web.

The candidate must have 3 to 5 years experience in television production, a news wire agency, or online news media.
The candidate must be knowledgeable about online journalism and ready to use multimedia technology to find and develop stories for the Internet.
Willing to work with little supervision but can plan coverage, edit stories, and has sense of immediacy for news.
Teamplayer who is willing to work for a regional team.

Send your letter of application explaining why you’re interested in this job along with your resume to eoliva[at]yahoo-inc[dot]com.

Yahoo!-Microsoft deal gets US, EU nod

Ederic — Thu, 18 Feb 2010 17:50:04 +0000

Below is a Yahoo! press release on the approval of its search deal with Microsoft in the United States and the European Union. Disclosure: This blogger works for Yahoo! Philippines.

Yahoo! and Microsoft to Implement Search Alliance
Completion of U.S., European Review Clears Way for Agreement to Move Forward

SUNNYVALE, Calif. & REDMOND, Wash.–(BUSINESS WIRE)–Microsoft (Nasdaq:MSFT – News) and Yahoo! (Nasdaq:YHOO – News) announced today that they have received clearance for their search agreement, without restrictions, from both the U.S. Department of Justice and the European Commission, and will now turn their attention to beginning the process of implementing the deal.

Implementation of the deal is expected to begin in the coming days and will involve transitioning Yahoo!’s algorithmic and paid search platforms to Microsoft, with Yahoo! becoming the exclusive relationship sales force for both companies’ premium search advertisers globally. Once the transition is completed, the companies’ unified search marketplace will deliver improved innovation for consumers, better volume and efficiency for advertisers and better monetization opportunities for web publishers through a platform that contains a larger pool of search queries.

“This breakthrough search alliance means Yahoo! can focus even more on our own innovative search experience,” said Yahoo! Chief Executive Officer Carol Bartz. “Yahoo! gets to do what we do best: combine our science and technology with compelling content to build personally relevant online experiences for our users and customers.”

Microsoft CEO Steve Ballmer concurred with Bartz’s assessment. “Although we are just at the beginning of this process, we have reached an exciting milestone,” Ballmer said. “I believe that together, Microsoft and Yahoo! will promote more choice, better value and greater innovation to our customers as well as to advertisers and publishers.”

Consumer Search Experience

Under terms of the agreement, which was announced in late July 2009, Microsoft will provide Yahoo! with the same search result listings available through Bing, and Yahoo! will innovate around those listings by integrating rich Yahoo! content, enhanced listings with conveniently organized information about key topics, and tools to tailor the experience for Yahoo! users.

Yahoo! will focus on providing a compelling and innovative search experience that allows people to find and explore the things, people and sites that matter most to them. While Microsoft will provide the underlying platform, both companies will continue to create different, compelling and evolving experiences, competing for audience, engagement and clicks.

Transition Timeline

Yahoo! and Microsoft will work with advertisers, publishers and developers on a customized plan designed to make the transition as efficient and seamless as possible. Both companies will begin working closely with most partners well in advance of their planned transition to the Microsoft platform and will communicate important information to partners about the transition periodically via phone, email, webinars and a newly created website at www.searchalliance.com.

The companies will begin the transition of algorithmic search and have set a goal of completing that effort in at least the United States by the end of 2010. The companies also hope to make significant progress transitioning U.S. advertisers and publishers prior to the 2010 holiday season, but may wait until 2011 if they determine that the transition will be more effective after the holiday season. All global customers and partners are expected to be transitioned by early 2012.

Customer Relationships

Once the transition is in place, Yahoo! and Microsoft will each represent and provide customer support to different advertiser segments. Yahoo!’s sales team will exclusively represent and support high volume advertisers, SEO and SEM agencies, and resellers and their clients. Microsoft will represent and support self-service advertisers.

Regulatory Summary

Although the transaction previously was cleared by regulators in Australia, Brazil and Canada, the terms of the agreement required clearance by U.S. and European regulators before it could commence. Meanwhile, Microsoft and Yahoo! continue to work with regulators in Korea, Taiwan, and Japan to ensure that they have all relevant information necessary to evaluate the transaction before the deal commences in those specific jurisdictions.

Job opening at Yahoo! Southeast Asia

Ederic — Tue, 13 Oct 2009 13:47:03 +0000

Reposting from ederic@cyberspace:

Yahoo! Southeast Asia is looking for an energetic social media producer to draw, connect and interact with users through new channels such as Twitter and Facebook. This position will be based in Manila.

As part of your daily responsibilities, you will be at the forefront of driving our news articles, blogs, discussions, polls and community activities through social media networks with the goal of attracting a wider audience to Yahoo!.

You must have at least 3-5 years of editorial experience at a newspaper, magazine, wire service or online media site and be able to work under a tight deadline. Blogging and multimedia experience is also a must.

An established personal online brand is an ideal. As a power user in social media, you must have at least 300 followers on Twitter, at least 200 connections on LinkedIn and at least 400 friends on Facebook.

You need to have a passion for social media and a thorough knowledge of the industry. You will be expected to flag trends and be aware of new social media sites on the horizon.

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